Premium Kitchen Appliances from KitchenAid
From the iconic stand mixer to innovative appliances, KitchenAid’s appliance suites are designed with the maker in mind. Make a meal – and a statement – with our major and small kitchen appliances. Since 1919, KitchenAid has been bringing culinary inspiration to life, so no matter what you’re creating, you’ll get the most of making with kitchen tools made for you.
KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Manufacturing Company to produce stand mixers; the "H-5" was the first model introduced. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines. Dishwashers were the second product line to be introduced, in 1949. A late 1980s promotional campaign on the back of an expansion by retailer Williams-Sonoma saw brand awareness double in three years. The KitchenAid was originally US$40.